Most guitarists want to be able to express themselves better with their guitar playing; however, the majority of guitar players have no idea how to actually practice this skill. This leads to a lot of time being wasted on practicing guitar in a way that does not produce big results. The solution to this problem is to develop a more accurate fundamental understanding of how to develop creativity in music.
Many guitar players try to enhance their musical creativity skills by searching the music of their favorite bands for cool riffs and guitar ideas and playing them over and over. This is certainly an enjoyable activity to do when playing guitar, but in reality it does not do very much to help you to learn musical expression. If you spend a great deal of time on this, you will be missing out on the two most critical parts of being able to create emotion in music:
You have to understand the manner in which great guitar players and musicians ‘think’. More specifically, this means determining WHY they choose the specific notes and ideas that they do. This is something that you cannot learn if you simply copy the «notes» of your favorite songs and guitar solos. Rather than just playing the same notes as other musicians, you must spend time thinking about the emotions you want to express, and what specific musical choices you need to make to achieve that goal. Once you gain this level of musical creativity, you will develop your own unique sound as it relates to the ideas and emotions that come from your mind.
However, the answer to «How do I get more fans and promote my music career?» is not easily found by taking a highly generalized approach that ‘seems’ to work for other musicians. At any given moment, you (or the band you play in) may be struggling with various unique challenges that would require that you take specific actions in order to get more fans or strengthen your promotional efforts. That said, no matter where you are in your music career and what challenges you face, you have 3 goals to achieve if you want to both gain more music fans and promote your music:
You have to get more people to check out your music.
Once someone listens to your music, you need them to help support you in some manner (buying your albums, watching you live, purchasing any merchandise, etc.)
You need to transform your fans into totally fanatics who will use word of mouth to tell all their friends about you and your music.
No matter what it is that you are trying to achieve in the music business, the three goals mentioned above will apply to anything you do as long as you are trying to develop a strong relationship with your fans.
These goals may all seem to be separate from one another; however, they are in fact all connected. Once you are able to achieve success with any single one of them, you will greatly improve your chances for success with any of the others. As soon as you truly ‘get’ this basic truth, you will find it much easier to be productive in your efforts.
Are you searching for ways to make it in the music industry? In order to break into the music business and develop a long-lasting, successful career, it is important to (first) eliminate all of the misinformation you have heard about becoming a pro musician. Truth is, believing in music industry ‘myths’ will cause you to waste time, energy and money while never getting any closer to your music career goals.
People in the music industry are sent tons of mail each day containing recordings and other materials from talented musicians. Most of these musicians have spent their whole life working on their musical skills in order to get signed to a recording contract. Unfortunately, 99% of these musicians will not get signed, nor will they even hear back from the companies they send their music to. In many cases, music companies throw away a lot of the materials they receive from random musicians. This results in a lot of frustration for most musicians and leaves them wondering why they work hard on their musical skills but can’t seem to break into the music industry.
On the other hand, there are plenty of musicians who DO become successful in the music industry. Building a fulfilling and profitable music career is actually not as difficult as it may seem. However, the majority of musicians do not succeed because they believe in false ‘conventional wisdom’ about the music industry that ruins their chances of achieving their musical dreams. To break into the music industry and become successful, you must avoid the following music career building approaches that most people consider ‘common sense’:
1. Pursuing A Music Degree In Order To Become Successful In The Music Business…
Many years ago, I had a college friend who was an evangelizing devotee of the abstract painter Marc Rothko. I remember her gushing over a catalog of Rothko’s work, while I was thinking that I must be aesthetically challenged; I just didn’t «get» it. After all, most of the paintings were nothing but large rectangles of color, with slight irregularities and a contrasting border or stripe. All of the familiar reference points of line and shape, perspective and shadow, were gone.
I could appreciate them as «design,» but not as «art.» While they were pleasing enough, I couldn’t see why anyone would rhapsodize over these abstractions… until I first saw them for myself in person–a completely different experience! When I encountered them at the Museum of Modern Art, they literally stopped me in my tracks, subverting conscious thought and plunging me immediately into an altered state.
They were not just flat canvases on a wall, but seemed more like living things, pulsing and throbbing in resonance to a wavelength that had a fundamental connection to the Source of things. I was stunned. They didn’t «express» a feeling–they were more like feelings themselves, and they seemed like nothing personal to me, or Rothko, or anyone. When I later looked at the reproductions Rothko’s works in books, they reverted to flat swatches of color. There was a recollection, but no recreation of my experience. This was an experience that depended on the presence of the original artifact (art: a fact).
Knowing how to market your music is without a doubt THE most important thing you can do for your music business and your music career as a whole. You know it’s something that must be handled and if you’re not making efforts to learn how to market your music more effectively then you should know that, at the very least, nothing serious will ever happen in your music business career.
The first thing to ask yourself is whether or not you’re currently managing the most basic elements of an effective music marketing campaign.
What do I mean by this?
To begin it’s important to assess where you’re at right now and determine whether or not you know and understand exactly what the basic components of an effective music marketing campaign are? Let’s face it, if you plan on making a name for yourself in the music industry it’s important to realize you’ll be investing a lot of your personal time and money into your music career. If you’re certain your absolute goal is to mold your music talents into a true «music business» and you have no doubts about the career path you’ve chosen… then you’ll want to be as efficient and productive as you can possibly be.
According to author Stephen J. Dubner, «The smartest thing about the Rolling Stones under Jagger’s leadership is the band’s workmanlike, corporate approach to touring. The economics of pop music include two main revenue streams: record sales and touring profits. Record sales are a) unpredictable; and b) divided up among many parties.
If you learn how to tour efficiently, meanwhile, the profits–including not only ticket sales but also corporate sponsorship, t-shirt sales, etc.,–can be staggering. You can essentially control how much you earn by adding more dates, whereas it’s hard to control how many records you sell.» («Mick Jagger, Profit Maximizer,» Freakonomics Blog, 26 July 2007).
In order to get a handle on the problems brought about by digital media in the music industry, we turn to the data most relied upon by the industry. This data comes through Neilsen SoundScan which operates a system for collecting information and tracking sales. Most relevant to the topic of this column, SoundScan provides the official method for tracking sales of music and music video products throughout the United States and Canada.
The company collects data on a weekly basis and makes it available every Wednesday to subscribers from all facets of the music industry. These include executives of record companies, publishing firms, music retailers, independent promoters, film entertainment producers and distributors, and artist management companies. Because SoundScan provides the sales data used by Billboard, the leading trade magazine, for the creation of its music charts, this role effectively makes SoundScan the official source of sales records in the music industry.
Music is a big part of civilization. Centuries had passed but music survived and even grew to greater heights every single decade. As a matter of fact, the demand of music has been rising very steadily in the past 10 years and it will continue that way in the foreseeable future. It comes along with the big amount of revenue the music industry is currently getting year after year. It is an unstoppable force as people always look up for the next great artist around the corner, thus continuing the cycle and the relevance of music. The demand of music content is at an all time high. The global music revenue since the turn of the century has been steady. The currency is measured in billions.
As the technology grew, music got more technical, complex and in demand. Others take credit for using music they don’t own. Nowadays, independent musicians are well aware of protecting their work for legal purposes. Through music licensing, you can be ensured of your asset/work being protected legally.
What is music licensing? Music licensing is the licensed used for copyrighted music. This allows the owner of the music to maintain the copyright of their original work. It also ensures the owner of the musical work to be compensated if their music is being used by others. The music licensing companies has limited rights to use the work without separate agreements. In music licensing, you could get your work licensed in the form of music, composition and songwriting.
Recently a Christie’s art sale became the highest auction in history. The sale included works by Jackson Pollock, Roy Lichtenstein and Jean-Michel Basquiat, among others and in total generated $495 million. The sale established 16 new world auction records, with nine works selling for more than $10m (£6.6m) and 23 for more than $5m (£3.2m). Christie’s said the record breaking sales reflected «a new era in the art market».
The top lot of Wednesday’s sale was Pollock’s drip painting Number 19, 1948, which fetched $58.4m (£38.3m) – nearly twice its pre-sale estimate.
Lichtenstein’s Woman with Flowered Hat sold for $56.1 million, while another Basquiat work, Dustheads (top of article), went for $48.8 million.
All three works set the highest prices ever fetched for the artists at auction. Christie’s described the $495,021,500 total – which included commissions – as «staggering». Only four of the 70 lots on offer went unsold.
In addition, a 1968 oil painting by Gerhard Richter has set a new record for the highest auction price achieved by a living artist. Richter’s photo-painting Domplatz, Mailand (Cathedral Square, Milan) sold for $37.1 million (£24.4 million). Sotheby’s described Domplatz, Mailand, which depicts a cityscape painted in a style that suggests a blurred photograph, as a «masterpiece of 20th Century art» and the «epitome» of the artist’s 1960s photo-painting canon. Don Bryant, founder of Napa Valley’s Bryant Family Vineyard and the painting’s new owner, said the work «just knocks me over».