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How To Market Music: An Effective No-Fail 3 Step Music Marketing Formula That Works

Knowing how to market your music is without a doubt THE most important thing you can do for your music business and your music career as a whole. You know it’s something that must be handled and if you’re not making efforts to learn how to market your music more effectively then you should know that, at the very least, nothing serious will ever happen in your music business career.

The first thing to ask yourself is whether or not you’re currently managing the most basic elements of an effective music marketing campaign.

What do I mean by this?

To begin it’s important to assess where you’re at right now and determine whether or not you know and understand exactly what the basic components of an effective music marketing campaign are? Let’s face it, if you plan on making a name for yourself in the music industry it’s important to realize you’ll be investing a lot of your personal time and money into your music career. If you’re certain your absolute goal is to mold your music talents into a true «music business» and you have no doubts about the career path you’ve chosen… then you’ll want to be as efficient and productive as you can possibly be.

Music, Economics, and Beyond

According to author Stephen J. Dubner, «The smartest thing about the Rolling Stones under Jagger’s leadership is the band’s workmanlike, corporate approach to touring. The economics of pop music include two main revenue streams: record sales and touring profits. Record sales are a) unpredictable; and b) divided up among many parties.

If you learn how to tour efficiently, meanwhile, the profits–including not only ticket sales but also corporate sponsorship, t-shirt sales, etc.,–can be staggering. You can essentially control how much you earn by adding more dates, whereas it’s hard to control how many records you sell.» («Mick Jagger, Profit Maximizer,» Freakonomics Blog, 26 July 2007).

In order to get a handle on the problems brought about by digital media in the music industry, we turn to the data most relied upon by the industry. This data comes through Neilsen SoundScan which operates a system for collecting information and tracking sales. Most relevant to the topic of this column, SoundScan provides the official method for tracking sales of music and music video products throughout the United States and Canada.

The company collects data on a weekly basis and makes it available every Wednesday to subscribers from all facets of the music industry. These include executives of record companies, publishing firms, music retailers, independent promoters, film entertainment producers and distributors, and artist management companies. Because SoundScan provides the sales data used by Billboard, the leading trade magazine, for the creation of its music charts, this role effectively makes SoundScan the official source of sales records in the music industry.

Handel: A Musical Life of Devotion

A great gift to music entered into the world on 23 February 1685 in Halle, Germany. A life of great musical interest; one filled with an unbelievable talent that would become a beacon to many throughout the European continent and span centuries past its lifetime. It is a life that would become centered around a great mystery of how the musical talent would blossom into a recognized and celebrated gift; a life that would alter the musical landscape and the spiritual worship realm in a short 24 days, and a life that would become so influential that it would dictate musical compositions for many years afterwards.

A musical life that in the beginning would find itself struggling to exist; a life that will be forever known in George Frideric Handel. It is through Handel that we credit many great musical accomplishments; accomplishments in the mixture of homophonic and polyphonic textures, through the creation of his own unique works through the process of combining German, Italian, French, and English musical traditions into his highly successful English Oratorios. And most importantly through the lasting effects of Handel’s single greatest gift to the world, and the world of music: The Messiah.

But how does the work of this single musician leave such a strong impression on the music that we have today? What could possibly make the music of Handel something that would be hailed as electric, memorable, unique, and even cutting edge? And most importantly how could one person alter the musical idiom through a single twenty-four day creation of a setting of Christ’s life?

How To License Your Music

Music is a big part of civilization. Centuries had passed but music survived and even grew to greater heights every single decade. As a matter of fact, the demand of music has been rising very steadily in the past 10 years and it will continue that way in the foreseeable future. It comes along with the big amount of revenue the music industry is currently getting year after year. It is an unstoppable force as people always look up for the next great artist around the corner, thus continuing the cycle and the relevance of music. The demand of music content is at an all time high. The global music revenue since the turn of the century has been steady. The currency is measured in billions.

As the technology grew, music got more technical, complex and in demand. Others take credit for using music they don’t own. Nowadays, independent musicians are well aware of protecting their work for legal purposes. Through music licensing, you can be ensured of your asset/work being protected legally.

What is music licensing? Music licensing is the licensed used for copyrighted music. This allows the owner of the music to maintain the copyright of their original work. It also ensures the owner of the musical work to be compensated if their music is being used by others. The music licensing companies has limited rights to use the work without separate agreements. In music licensing, you could get your work licensed in the form of music, composition and songwriting.

Music Licensing – What, How and Why It’s Important for Your Business

Music licensing commonly refers to ‘royalty-free music’ or ‘production music’. This is music that has been written and produced with the sole purpose of being used in another project. Anyone can then license this music for a fee, to use in their project.

What about commercial music?

Commercial music, written and performed by artists like Adele, M83, and U2 for example, cannot be used for any purpose other than personal/private performance. When you buy a CD or download an MP3, it is specifically stated that you cannot do anything with that song or music track except listen to it yourself. Any business use is prohibited, even playing it on the radio to customers at a hair salon.

To play commercial music to the public, a public performance licensed is required by the appropriate performing rights organization of that country. In the UK it may be PRS or PPL. In the US/Canada, it may be BMI or ASCAP. These organizations arrange a fee to the proprietor of the business, based on the size of their business/location. This can be expensive, and time-consuming just to play the radio to your customers on your premises but does permit the business to play the radio to its customers without legal issues.

This is not a suitable solution for video production and filmmaking, as the usage and purpose of music is not the same. As many video production companies produce content for clients, they need background music for their video/film that is cleared for its intended purpose. When licensing commercial music, arranging such a license for online, public performance, in-store and mass distribution quickly becomes expensive and convoluted.

Royalty-free music licensing offers a simple and cost-effective solution to acquiring well-produced music with all necessary rights for the client, within an affordable, transparent license.

The Complete Definition Of The Music

Music is a form of art that involves organized and audible sounds and silence. It is normally expressed in terms of pitch (which includes melody and harmony), rhythm (which includes tempo and meter), and the quality of sound (which includes timbre, articulation, dynamics, and texture). Music may also involve complex generative forms in time through the construction of patterns and combinations of natural stimuli, principally sound. Music may be used for artistic or aesthetic, communicative, entertainment, or ceremonial purposes. The definition of what constitutes music varies according to culture and social context.

If painting can be viewed as a visual art form, music can be viewed as an auditory art form.

Allegory of Music, by Filippino Lippi

Allegory of Music, by Lorenzo Lippi

Contents

1 Definition

2 History

3 Aspects

4 Production 4.1 Performance

4.2 Solo and ensemble

4.3 Oral tradition and notation

4.4 Improvisation, interpretation, composition

4.5 Composition

Main article: Definition of music

The Music Gallery: Can Music Ever Be Valued As Fine Art?

Recently a Christie’s art sale became the highest auction in history. The sale included works by Jackson Pollock, Roy Lichtenstein and Jean-Michel Basquiat, among others and in total generated $495 million. The sale established 16 new world auction records, with nine works selling for more than $10m (£6.6m) and 23 for more than $5m (£3.2m). Christie’s said the record breaking sales reflected «a new era in the art market».

The top lot of Wednesday’s sale was Pollock’s drip painting Number 19, 1948, which fetched $58.4m (£38.3m) – nearly twice its pre-sale estimate.

Lichtenstein’s Woman with Flowered Hat sold for $56.1 million, while another Basquiat work, Dustheads (top of article), went for $48.8 million.

All three works set the highest prices ever fetched for the artists at auction. Christie’s described the $495,021,500 total – which included commissions – as «staggering». Only four of the 70 lots on offer went unsold.

In addition, a 1968 oil painting by Gerhard Richter has set a new record for the highest auction price achieved by a living artist. Richter’s photo-painting Domplatz, Mailand (Cathedral Square, Milan) sold for $37.1 million (£24.4 million). Sotheby’s described Domplatz, Mailand, which depicts a cityscape painted in a style that suggests a blurred photograph, as a «masterpiece of 20th Century art» and the «epitome» of the artist’s 1960s photo-painting canon. Don Bryant, founder of Napa Valley’s Bryant Family Vineyard and the painting’s new owner, said the work «just knocks me over».

THE LIGHT AND MUSIC EXPOSITION HITS LOS ANGELES IN THE FASHION WEEK

Like any music, jazz has its revolutions; its sudden incidents in infrastructure; its disruptive presences of unprecedented sound. Mostly it’s slower than that, though, with years and generations of accretions before it seems to call for new vocabulary. That’s one way to look at Winter Rockfest, whose latest incarnation occupied a dozen or so venues in downtown New York City last weekend. In a decade and a half of steady growth, a one-night showcase oriented toward industry insiders has become nearly a weeklong landmark of the city’s cultural calendar.

Without deviation from the norm, progress is not possible.

Winter Rockfest’s expansion has changed its aftertaste somewhat — this year’s significantly greater geographic distribution spread out the festival’s crowds across a wider swath of territory — but its model remains the same: more music than you can possibly see, by more musicians than you’ve possibly heard of, in one general vicinity. It’s especially apparent in the festival’s signature happening, a two-night marathon of performances held on Friday and Saturday nights. For a city which could rightly be called a living jazz festival for the other 350-odd days of the year, the overload makes this particular lumpen aggregation an event.

Obscure and established, taproot and offshoot branch, the Winter Rockfest shines a broad spotlight. To represent that big tent, we asked several regular festivalgoers to pick one performance from the marathon that stuck with them. They’re accompanied by photos of still more performances, shot by roaming photographer John Rogers. Here’s what we took in at this year’s festival.

Practice in Public Makes Perfect: how playing for your fans makes you better

Price, 57, has played music nearly her whole life, starting with piano when she was five years old. But in the fall of 2009, the guitar was still something of mystery to her. She had been playing for only a couple of months and was struggling a bit with the new challenges. Yet, instead of holing up in her living room to practice until she felt more confident, she did something totally unexpected: she packed up her guitar and sheet music, headed into downtown Los Angeles, and set up outdoors to work through the new techniques.

Twice a year, Active Arts, a series of programs run by the Music Center in Los Angeles, invites recreational musicians to the arts center’s campus for a 30-minute outdoor practice session called Public Practice. There are no rules about what participants can and cannot play, and mistakes are more than welcome.

“I looked at it as a way to make the time to practice, because I’m always so busy,” explains Price, a legal secretary. Having participated in Public Practice three times, she’s found that bringing her music outdoors helps her focus. “Playing out in public encourages me to approach things a little bit differently. Even though it’s not a performance, knowing that I might have observers helps me to organize my practice session,” she says.

https://www.youtube.com/watch?v=jxZsT2Ppi5w

On the other hand, Eric Oto, a saxophonist and two-time participant, has occasionally found himself sidetracked during outdoor sessions–but in a good way. “The acoustics were so fascinating that I ended up, for a little while, just strolling around the campus plaza listening for different sounds,” says the 48-year-old lawyer. “Hearing the sounds bouncing off of the granite, concrete, and everything else outside was really interesting, and it got me to think a lot more about sound production, rather than just technique.”

E-tropolis line-up complete

The line-up for the industrial, EBM and synthpop festival E-tropolis in Turbinenhalle in Oberhausen, Ruhr, on March 28 is complete.

For the most part, though, people just happening to pass by the two-block campus during Public Practice sessions are at the best advantage to enjoy the notes in the air, mixing with the environment. “We organize it so that several musicians are playing concurrently, in different areas of the campus,” explains Ming Ng, director of Active Arts. “So, there is a ‘soundscape’ that is created as you walk from one musician to another.”

Like exhibits in a museum, the participating musicians are set up with signs next to them, explaining who they are and what they are doing. Once in a while, people will stop to listen or to ask the musicians a quick question, but some don’t quite know what to make of the situation. “One man tried to drop a dollar into my saxophone case,” Oto recalls with a laugh.

Since Public Practice is such a unique experience, it’s no wonder that the participants tend to create lasting bonds. The relationships begin outdoors on the Music Center campus, when one musician might stroll up to another to sight-read through some duos. At the end of the project everyone takes part in a group dinner and discussion, and the relationships often extend far beyond that day. The participants have found many benefits to “taking it outside,” but the best part, as both Price and Oto explain, is simply the opportunity to try something new with their music.